| 3. INTANGIBLE ASSETS AND GOODWILL (Details Narrative) (USD $) | 3 Months Ended | |
|---|---|---|
| Mar. 31, 2013 | Mar. 31, 2012 | |
| Intangible Assets, Net (Including Goodwill) [Abstract] | ||
| Total amortization expense charged to operations | $ 60,420 | $ 60,420 | 
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- Definition The aggregate amount of recurring noncash expense charged against earnings in the period to allocate the cost of assets over their estimated remaining economic lives. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Details 
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